New York Times Stock Hits Record High Amid Digital Subscription Boom
The New York Times Company (NYT) reached an all-time stock high as its digital subscription strategy yields unprecedented growth. Third-quarter results show 460,000 new digital subscribers—the largest quarterly gain in years—propelling total subscriptions to 12.33 million across its media portfolio. Advertising revenue surged 20.3% year-over-year to $98 million.
Bundling remains central to the Times' success, with over half of subscribers now holding multi-product packages. The company's Cooking, Games, Wirecutter, and The Athletic verticals demonstrate how diversified content drives retention. Political turbulence under the TRUMP administration has further amplified demand for authoritative journalism, with readers increasingly willing to pay for clarity in uncertain times.
